Relevance: How Nurses Start Getting Traction in Business

12-07-25 01:56 PM - Comment(s) - By Sharon Burch

When you take your first steps into entrepreneurship, one question rises above all others:

Are you relevant to the people you want to serve?

Relevance means your message connects.

It means people see value — for them — not just value in general.

When your offers and messages are relevant, they lead to:

More engagement
Stronger loyalty
Increased sales and referrals

A relevant message creates a sense of personal connection.

Your audience feels:

“This is for me.”

It’s how you build meaningful relationships — not just visibility. Because today’s media environment is noisy and crowded, relevance becomes your primary strategy for breakthrough.

People engage when they see value connected to their life.

What Makes a Business Relevant?

Relevance has three dimensions:

1️⃣ Personal

It speaks to what people care about — their goals, concerns, hopes, and frustrations.

2️⃣ Situational

It fits where they are in their journey — today, not someday.

3️⃣ Practical

It offers a realistic next step — not a perfect solution all at once.

When all three align, someone feels seen, understood, and supported. That’s when curiosity turns into action.

The Mistake Most New Nurse Entrepreneurs Make

Many nurses begin by asking: “What do I want to offer?”

The better question is: “What does my audience want to achieve right now?”

Entrepreneurship begins with curiosity — not certainty.

When you ask your audience what they need, what they struggle with, and what they want most… your message becomes clearer, more grounded, and more compelling.

Relevance Doesn’t Require a Perfect Business

You don’t need to have:

✘ Your entire business model nailed down

✘ A website

✘ A full marketing strategy

What you do need is:

✔ Conversations

✔ Insight

✔ Responsiveness

✔ A solution that meets real demand

Clarity grows from contact — not from isolation and planning.

A Practical Next Step for Nurse Entrepreneurs

If you’re ready to:

Discover who your people are
Learn what to say
And start attracting interest from the right audience

…there’s a course designed specifically to support you in those first steps!

Find Your People

Liberated Nurse Business Incubator: Course 1
Attract interest from the people you want to serve — with confidence and clarity.
👉 Join the waitlist here.

You’ll learn:

Where to begin with your niche
How to have warm, useful conversations
What to say when someone asks who you serve
How to create a simple lead magnet people actually want
How to start gathering a small interest group

All while staying within your nursing scope and professional boundaries.

Closing Thought

Relevance is not about visibility. It’s about connection.

When you focus on what matters to your people — right now — your business starts moving forward in real, meaningful ways.

If you’re ready to build momentum with clarity and support…

👉 Join the waitlist for the "Find Your People" Course

Your audience is already out there. Let’s help them find you.

Get Started Now