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Liberated Nurse Business Academy

Turn Your Nursing Experience into a Profitable Business Even If You've Already Tried to Start and You're Stuck

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The Liberated Nurse Business Incubator is the only step-by-step business development program designed by nurses with 
self-paced courses
coaching from a nurse business expert
a supportive peer community and 
50 ​CE contact hours

The Liberated Nurse Business Incubator is for nurses who are not consistently generating at least $3000 per month NET profit yet

Are you worried about the “What-Ifs”?
  • What if I have no prior business experience?
  • What if I make a terrible financial or legal mistake?
  • What if my business doesn't make enough money?
  • What if I try and fail? (or succeed and can't handle it?)
YOU are not the problem.


The simple fact is, most nurses have no business education. 

  • Nursing schools typically don’t teach business skills, and 
  • Conventional business education is not designed with nurses’ knowledge, experience, ethics, and licenses in mind


The problem is a lack of personalized business education, guidance, and support from MORE EXPERIENCED NURSE ENTREPRENEURS whose values are like yours. 


Without this, it's normal to feel overwhelmed about starting a business!

Apply Now

Enrollment is limited to 8 students per coaching group.


AHNA and NNBA members receive a $150 discount on their enrollment. Email support@liberatednurse.com to request your discount code.

Get the Practical, Actionable Steps that Work for Nurses

In the Liberated Nurse Business Incubator, you will learn to

  • CHOOSE a high-impact problem you’re equipped to help clients solve
  • STRUCTURE your business so your activities are safely within your license
  • VERIFY the value of your product, program, or service by testing it with real users
  • MARKET & SELL to earn reliable income and rave reviews from the people you serve
  • PLAN your business to sustainably guide you into the future

Our Promise


Participants who complete the self-paced and group learning activities will successfully design, test, market, and deliver a program or service they enjoy providing. 


They will have a pipeline of conversations and sales appointments set up, supported by their customized business plan that helps them develop a consistent, sustainable income that fits their lifestyle choices as they move forward.

Our Students Say...

Here's What You Get in the Business Incubator

The Liberated Nurse Business Incubator provides:
  • Four self-paced online courses give you lifetime access to our holistic business development lessons, videos, worksheets, and templates that help you develop your business CONCEPT, AUDIENCE, OFFER, MARKETING, and SALES
  • 8-12 live weekly group coaching sessions per course to help you apply the learning content to your specific situation. All sessions are recorded for those who cannot attend live.
  • Immediate access to the learning materials, so you can begin learning right away, even before the group coaching starts
  • 1 private coaching session per course to help you focus your personal business and marketing plan
  • A supportive community of peers who will cheer you on!
  • 50 CE contact hours approved by the American Holistic Nurses Association

You get four holistic business development courses, designed specifically for nurse entrepreneurs

Course 1: Find the People You Want to Serve
​10 CE Contact Hours

Learning Outcome
When you complete Course 1, you will be able to:
  • Choose an initial “starter niche” and avoid legal and ethical mistakes that could prevent you from succeeding.

Course 2: Get Responses from Your People
​15 CE Contact Hours

Learning Outcome
When you complete Course 2, you will be able to:
  • Attract real, observable interest so people lean in, engage, and take a clear next step toward working with you

Course 3: Create an Offer People Want and Will Buy
​15 CE contact hours

Learning Outcome

When you complete Course 3, you will be able to:
  • Verify the value of your offer by pilot testing it and analyzing how the test benefitted you and your customers.

Course 4: The Marketing and Sales LAB
​10 CE contact hours

Learning Outcome

When you complete Course 4, you will be able to:
  • Create a pipeline of warm conversations and sales appointments, resulting in consistent client enrollment, on your way to generating more than $3000 per month NET revenue.

Each course in the Liberated Nurse Business Incubator is also available separately. If you already have some business education, but you think there's some part you've missed, we offer an option where you can test out of the first courses, based on your business knowledge and skills. Learn more about this option by applying through the button below.

Apply Now

After we receive your application, you will receive an email that invites you to talk with a program advisor. She will answer your questions and help you confirm whether or not the Incubator is right for you. Enrollment is limited to 8 students per group.

Extensive Coaching and Support to Develop Your Mindset, Tool Set, and Skill Set

The Liberated Nurse Business Incubator is designed by nurses to help nurses start and grow businesses that expand their freedom, fulfillment, and financial security. 


We make sure every learner is personally seen, heard, and supported with individual and group coaching and a community of peers to help you stay on track and meet challenges when they arise! 


All participants receive this support:

  • Weekly group coaching calls (with only 8 students per group)
  • 3 private, individual coaching calls
  • An accountability buddy to help you stay on track
  • Unlimited chats with your coaches and peers on our private, easy-to-use platform
  • Optional support services are also available for purchase:
    • Additional 1:1 Coaching
    • In-Person Retreats

While you have self-paced lifetime access to the learning materials, there are 2 distinct group coaching cohorts per year, per course. 


Each coaching group starts at a specific time and runs for 8 weeks. 

  • Course 1 coaching runs January through February and July through August
  • Course 2coaching runs April through May and October through November
  • Course 3coaching runs January through February and July through August 
  • Course 4coaching runs April through May and October through November


Between each course, we pause the group coaching calls for a month to give you more space to reflect and refine while you continue taking action in your business.


After your first round of group coaching in any course, you can rejoin and receive more of that course's coaching support for just $47 per month.

Plus You'll Get These Bonuses

50 CE Contact Hours ($800 value)

  • Approved by the AHNA, ANCC & California Board of RNs

  • Accepted for AHNCC Holistic Nurse & Nurse Coach certification & recertification
  • Accepted by magnet hospitals who have ANCC accreditation
  • Peer-reviewed and endorsed by the American Holistic Nurses Association (AHNA)


How to Price Your Programs & Services ($750 value)

  • This video discussion between Peter Sandeen and Sharon Burch provides expert guidance on how to set your prices
  • Includes worksheets to help you apply the information in your unique business


Liberated Nurse Entrepreneur Starter Kit Course ($127 value) 

A realistic starting point for nurses who want to start ethical, sustainable businesses

  • Foundation - Your entrepreneurial strengths, limitations & readiness to start
  • Possibilities - Successful business models for nurses
  • Protection - State regulatory guide & a nurse entrepreneur decision tree
  • Practical Steps - How to find your niche, describe it & set realistic business timelines
  • Next Steps - Choosing the best support for your next business development steps

Protect Your RN License When Doing Business ($97 value) 

In this 1-hour webinar, you will learn to access:

  • The most important legal guide to what you MUST and MUST NOT DO
  • The 4 most important professional guidelines for what you CAN do
  • The most important professional supports that verify your education and competency


Tame Your Inner Doubts & Saboteurs ($97 value) 

In this 1-hour webinar, you will learn how to:

  • Confidently activate your entrepreneurial strengths and genius
  • Use your self-sabotaging thoughts as fuel for your professional growth
  • Find your unique path to growing a stable, successful business through focused, low-risk steps

How to Set Up Your Legal Protections ($97 value)
In this self-paced PDF course, you will learn: 
  • What business entities are
  • How to select business insurance
  • How to use copyrights, trademarks & website protection

How to Set Up Your Financial Security ($97 value)
In this self-paced PDF course, you will learn: 
  • How to set up or hire your bookkeeping and tax services
  • The difference between contractors and employees, and when to use each

Apply now. Start anytime.

Apply Now

After we receive your application, you will receive an email that invites you to talk with a program advisor. She will answer your questions and help you confirm whether or not the Incubator is right for you. To ensure everyone gets plenty of personal support, each coaching group is limited to 8 nurses.

PS: Not all business education is safe for nurses

the liberated nurse business incubator program

The Liberated Nurse Business Incubator is peer-reviewed and endorsed by the American Holistic Nurses Association. ​Professional ethics and the nursing scope of practice are its foundation, not an afterthought.

AHNA American holistic nurses association endorsed program

Our Promise to You

  • We will guide you step-by-step to create, market, and deliver your unique program or service.
  • We will help you face and move through any challenges that come up and support you with our self-paced videos, worksheets, templates, group coaching, and unlimited Q&A.
  • We will partner with you to develop the knowledge, skills, and confidence you need to set up and run a business aligned with your values.
30-day Guarantee

Join Us for Up to 30 Days Risk-Free

If you implement what we show you, you will enroll your first (or next) paid client within the first 30 days. If you do not, you can receive a full refund.

Satisfaction Guarantee

Satisfaction Guarantee

Participants who complete the self-paced individual and group learning activities will be able to design, test, market, sell, and deliver products, programs, or services they enjoy providing. They will be able to have successful sales conversations, supported by a customized business plan that guides them in developing a consistent, sustainable income as they move forward.


Enroll Here

After we receive your application, you will receive an email that invites you to talk with a program advisor. She will answer your questions and help you confirm whether or not the Incubator is right for you. To ensure everyone gets plenty of personal support, each coaching group is limited to 8 nurses. Enroll now to secure your place.

Questions? Schedule a Call to Assess if the Incubator Is Right for You

Approved for 50 CE Contact Hours

This nursing continuing professional development activity was approved by the American Holistic Nurses Association (AHNA), an accredited approver by the American Nurses Credentialing Center’s Commission on Accreditation.


The Liberated Nurse Business Incubator Program contains a total of 50 CNE contact hours.


Approval for contact hours through the American Holistic Nurses Association is based on an assessment of the educational merit of this program.


Contact hours for this program are accepted for RN license renewal in all 50 states and accepted by the American Holistic Nurses Credentialing Corporation (AHNCC) for certification and recertification as a Holistic Nurse or Nurse Coach.


This program has also been peer-reviewed and endorsed by the American Holistic Nurses Association (AHNA).

AHNA American holistic nurses association endorsed program

Our Students Say...

"“I went from feeling insecure and having no clue about business to attracting clients who are paying me. And I am no longer afraid of asking people for money because I know the value of my service. ~ Maja Cæcilie Hansen Hofstetter, RN, Denmark

"Before working with Sharon, I felt super confused, anxious, and overwhelmed with all the different tasks and marketing strategies. Now I feel so much more in flow instead of like I'm pushing a heavy rock uphill!" ~ Alyssa Saquilayan, BSN, RN, NC-BC

Frequently Asked Questions

How many hours per week will this require?

  • How many hours per week do you plan to work in and on your business, initially? The Incubator program won't add to that time. It will help your time be focused and effective. In general, we recommend budgeting about 3-6 hours per week when you're in the Incubator, but you can do more and move forward faster, or less and move slower, as desired. 

Do I have to complete the program before I make money?

  • No! We will help you enroll at least 1 paying client in your first 30 days, and we will show you how to offer, price, and sell your services while you are testing your ideas. 

How long does it take to build a stable, thriving business? 

  • With our guidance, nurses are able to verify the value of their business idea, earn at least $3000/month within 12 months, and double that within 2 years.

My Path to Thriving with My Nurse-Owned Business

Before I became a nurse entrepreneur, I was stressed out by my full-time nursing job and desperate to live a more holistically healthy lifestyle. A friend who was learning massage therapy gave me my first massage. I could feel the stress fall off my body like armor, and it woke me up to a new vision of what health could look and feel like.


Inspired by my friend, I got massage therapy training and started doing massage "on the side" of my full-time nursing job. That was in 1984. In 1989, I went into the massage therapy business full time, co-created a group practice in a medical center and reached my goal of having a balanced, healthy lifestyleIn 1993, I added health coaching to my massage practice.


In 1997, I wrote a pathology textbook for massage therapists and in 1999, I pioneered in selling continuing education (CE) courses online to holistic nurses and nationally-certified massage therapists. My life felt peaceful, abundant, and fulfilling!
Sharon Burch, founder of New Directions for Nurses and the liberated nurse business academy
Sharon Burch, MSN, APRN, PHCNS-BC, APHN-BC, HWNC-BC, the founder of New Directions for Nurses and LiberatedNurse.com

My Goal Was Freedom

Sharon Burch, MSN nurse entrepreneur mentor
I was free to live my dream life, first off-grid in Hawaii, then on a beautiful lake with my partner and our dogs, adventuring whenever we pleased.

In 2001, I took my business 100% online and enjoyed the "laptop lifestyle." 


Then in 2010, I sold my online CE business and took a couple of years off. During that time, I studied with some of the world’s top online business mentors and translated their business practices into holistic nursing business practices. During the next 10 years, I:

  • Founded and directed the nonprofit "HolisticNursingCE.com" (2012 - 2023)

  • Helped establish the nonprofit "Hawaii Yoga Institute" and served as President of the Board and then Executive Director (2015-2022)

  • With "HolisticNursingCE.com" mostly running itself, I served as the Holistic Nurse Practice Specialist position at the American Holistic Nurses Association (2016-2019)

  • I was a Health & Wellness Nurse Coach at the Atma Holistic Primary Care Clinic (2019-2021)

  • In 2022, the Liberated Nurse Business Incubator was born

Learn How to Safely Turn Your Education and Experience into a Profitable Business that Expands Your Personal Freedom and Fulfillment

There's never been a better time for nurses to learn how to start a business.


Don't wait and wonder what you could have done if you had tried.


Apply now to get started on your journey to a thriving business, with our guidance and support!

Enroll Here

Enrollment is limited to 8 students per coaching group.


AHNA and NNBA members receive a $150 discount on their enrollment. Email support@liberatednurse.com to request your discount code.

"I was stuck in fear and didn't know how to build a business. Once I started the Incubator, the feedback helped me get past my 'imposter syndrome' feelings and develop self-confidence. Now I'm on my way to creating a viable business!" ~ Grace Orosz, RN-BC, HN-BC

"I started with no business education or experience. Within the first several months of the Incubator lessons and coaching, I secured my first contract and leveraged that opportunity to propel me forward in the growth of my business." ~ Maria Loebach, BSN, RN, HTCP

Still have questions?  

Send them to: Support@LiberatedNurse.com