Turn Your Nursing Education & Experience into a Profitable Business with a Proven, Step-by-Step Roadmap
Professional Business Education Designed by Nurse Entrepreneurs
The Liberated Nurse Business Incubator teaches nurses how to start and grow businesses that provide freedom, fulfillment, and financial security.
This program has been peer-reviewed and endorsed by AHNA.
The Liberated Nurse Business Incubator is for you if
You're starting from scratch OR
You have a business that's not consistently generating at least $3000/month
- What if I have no prior business experience?
- What if my business can’t replace the income I currently get from my job?
- What if I make a terrible financial or legal mistake?
- What if nobody wants to buy my program or services?
- What if I try and fail?
The simple fact is, most nurses have no business education.
- Nursing schools typically don’t teach business skills, and
- Conventional business education is not designed with nurses’ knowledge, experience, ethics, and licenses in mind
The problem is a lack of personalized business education, guidance, and support from MORE EXPERIENCED NURSE ENTREPRENEURS whose values are like yours.
Without this, it's normal for us to feel overwhelmed about starting a business!
Enrollment is limited to 10 students per coaching group.
In the Liberated Nurse Business Incubator Program, You Will Learn How to Launch Your Business on a Secure Foundation
- Through low-risk steps that fit who you are
- In a warm and encouraging peer community
- With experienced nurse entrepreneur coaches to guide you
What Is the Liberated Nurse Business Incubator?
The Liberated Nurse Business Incubator Program Is an Online Business Education, Coaching & Support Community for Entrepreneurial Nurses that Helps You Design, Test & Market Your Business Idea
- There are four live group coaching Zooms per month, and they are recorded for those who cannot attend live.
- Participants also receive three 30-minute private, 1:1 coaching sessions, and more are available ad lib.
- All 50 states for license renewal
- ANCC Magnet hospital programs
- The American Holistic Nurses Credentialing Corporation (AHNCC) for holistic nursing and nurse coaching certification and recertification
The Liberated Nurse Business Incubator helps nurses start and grow businesses that provide freedom, fulfillment, and financial security.
Our promise is that:
Participants who complete the self-paced and group learning activities will successfully design, test, market, and deliver a program or service they enjoy providing, supported by their customized business plan that helps them develop a consistent, sustainable income as they move forward.
In the Liberated Nurse Business Incubator Program, You Will
- Identify a high-impact problem you’re equipped to help clients solve
- Structure your business so your activities are safely within your license
- Verify your service’s value by testing it with real users
- Market and sell your service consistently, earning reliable income and rave reviews from the people you serve
- Create a sustainable business plan to guide you into the future
Our Students Say...
"I was stuck in fear and didn't know how to build a business. Once I started the Incubator, the feedback helped me get past my 'imposter syndrome' feelings and develop self-confidence. Now I'm on my way to creating a viable business!" ~ Grace Orosz, RN-BC, HN-BC
"I started with no business education or experience. Within the first several months of the Incubator lessons and coaching, I secured my first contract and leveraged that opportunity to propel me forward in the growth of my business." ~ Maria Loebach, BSN, RN, HTCP
Designed by Nurses to Guide You Through the First 4 Steps of Business Development
What's included in the Liberated Nurse Business Incubator program?
4 Self-Paced Courses Help You Design, Test & Market Your Business Idea
The Incubator leads you through business development stage 1
Each course includes videos, pdfs, worksheets, exercises & templates
Plus COACHING to help you apply the courses to your specific situation
Course 1: Identify a Business Idea that Gets Attention from the People You Want to Serve
Doing Business Ethically and Holistically
The Liberated Nurse Business Development Framework and Development Stages
- Find Your Niche
- Empathetic Inquiry Conversations: Listen to the People You Want to Serve
- Create Your "Audience Description" and "Introduction and Referral Conversation"
- What Does It Take to Help Your Clients?
- Plan Your First Offer
- Plan Your Pilot Test: Part 1
- Have chosen an initial “Starter Niche” and when you test interest in your idea, the people you want to serve lean in to learn more.
- Use the Liberated Nurse Business Development Framework to avoid legal and ethical mistakes that could prevent you from succeeding.
Course 2: Engage a Small Group of Fans
- Lift up your voice and visibility while respecting your vulnerability
- Diagnose the cause of your audience's problem and describe your credibility and point of view
- Describe your intervention hypothesis
- Create a business plan and a starter marketing messages
- Develop ethical lead magnets that provide genuine value and are consistent with professional nursing standards.
- Implement a strategic email nurturing sequence that builds trust and demonstrates expertise.
- Set up ways to track your audience’s engagement with your communications
- Plan a minimum viable transformation (MVT) you will pilot test
- Have a small but engaged group of fans, a responsive audience, and inquiries about your products, program or service.
Course 3: Create an Offer People Want and Will Buy
Focus
- Plan Your MVT Pilot Test: Part 2
- Enroll Clients in Your Pilot Test
- Implement Your Pilot Test
- Analyze Your Pilot Test Results
- Refine & Expand Your MVT
- Expand Your Marketing Message
- Expand Your Business Plan
- Set Up Your Legal Protections:
- Business Entities, Business Insurance, Copyrights, Trademarks & Website Protection
- Set Up Your Financial Security:
- Bookkeeping, Taxes, Contractors & Investors
- Have verified the value of your offer by pilot testing a minimum viable transformation (MVT) and analyzed how the test benefitted you and your customers.
Course 4: Marketing & Sales Essentials LAB
Focus
- Enjoy having a safe space to experiment and receive guidance on your marketing and sales approaches.
- Identify your buyer’s journey and incorporate it into your marketing messages
- Craft ethical marketing messages specific to each stage of the buyer's journey that resonate with them while maintaining nursing professional integrity.
- Start a marketing plan focused on your buyer’s journey
- Learn how to have successful sales conversations
- Have a pipeline of warm conversations and sales appointments, resulting in consistent client enrollment > $3000/month in revenue.
You'll Also Receive Extensive Coaching & Support to Develop Your Mindset, Tool Set & Skill Set
We make sure every learner is personally seen, heard, and supported with individual and group coaching and a community of peers to help you stay on track and meet challenges when they arise!
In the Nurse Business Incbuator, you will receive:
- 4 group coaching calls per month for 9 months (only 10 students per group)
- 3 private, individual coaching calls (at 1 month, 3 months, and 6 months)
- An accountability buddy to help you stay on track
- Unlimited chats with your coaches and peers on our private, easy-to-use platform
- Optional support services are also available for purchase:
- Additional 1:1 Coaching
- In-Person Retreats
Plus You'll Get These Bonuses
50 CE Contact Hours ($800 value)
Approved by the AHNA, ANCC & California Board of RNs
- Accepted for AHNCC Holistic Nurse & Nurse Coach certification & recertification
- Peer-reviewed and endorsed by the American Holistic Nurses Association (AHNA)
- How to Price Your Programs & Services ($750 value)
- This video discussion between Peter Sandeen and Sharon Burch provides expert guidance for nurse business owners
- Includes worksheets to help you apply the information in your business
- Liberated Nurse Entrepreneur Starter Kit Course ($127 value) A realistic starting point for nurses who want to start ethical, sustainable businesses
- Foundation - Your entrepreneurial strengths, limitations & readiness to start a business
- Possibilities - Successful business models for nurses
- Protection - State regulatory guide & a nurse entrepreneur action decision tree
- Practical Steps - How to find your niche, describe it & set realistic business timelines
- Next Steps - Choosing the best support for your next business development steps
- Protect Your RN License When Doing Business ($97 value) In this 1-hour webinar, you will learn to access:
- The most important legal guide to what you MUST and MUST NOT DO
- The 4 most important professional guidelines for what you CAN do
- The most important professional supports that verify your education and competency
- Tame Your Inner Doubts & Saboteurs ($97 value) In this 1-hour webinar, you will learn how to:
- Confidently activate your entrepreneurial strengths and genius
- Use your self-sabotaging thoughts as fuel for your professional growth
- Find your unique path to growing a stable, successful business through focused, low-risk steps
Apply now. Enroll and start anytime.
To ensure you get plenty of personal support, each coaching group is limited to 10 nurses.
- We will guide you step-by-step to create, market, and deliver your unique program or service.
- We will help you face and move through any challenges that come up and support you with our self-paced videos, worksheets, templates, group coaching, and unlimited Q&A.
- We will partner with you to develop the knowledge, skills, and confidence you need to set up and run a business aligned with your values.
Join Us for Up to 30 Days Risk-Free
If you implement what we show you, you will enroll your first (or next) paid client within the first 30 days. If you do not, you can receive a full refund.
Satisfaction Guarantee
If you follow and implement our methods, you will have a clear, complete, and customized foundation for starting and growing your business. After 9 months, you can continue to receive our support for just $47 per month.
Limited to 10 new students per coaching group.
Enroll now to secure your place.
Approved for 50 CE Contact Hours
This nursing continuing professional development activity was approved by the American Holistic Nurses Association (AHNA), an accredited approver by the American Nurses Credentialing Center’s Commission on Accreditation.
AHNA members receive a $200 discount on their enrollment in the INCUBATOR.
It is accepted for RN license renewal in all 50 states and accepted by the American Holistic Nurses Credentialing Corporation (AHNCC) for certification and recertification as a Holistic Nurse or Nurse Coach.
The Nurse Business Incubator Program contains a total of 50 holistic CNE contact hours.
Approval for contact hours through the American Holistic Nurses Association is based on an assessment of the educational merit of this program.
This program has also been peer-reviewed and endorsed by the American Holistic Nurses Association (AHNA).
Our Students Say...
"“I went from feeling insecure and having no clue about business to attracting clients who are paying me. And I am no longer afraid of asking people for money because I know the value of my service.” ~ Maja Cæcilie Hansen Hofstetter, RN, Denmark
"Before working with Sharon, I felt super confused, anxious, and overwhelmed with all the different tasks and marketing strategies. Now I feel so much more in flow instead of like I'm pushing a heavy rock uphill!" ~ Alyssa Saquilayan, BSN, RN, NC-BC
Frequently Asked Questions
How many hours per week will this require?
How many hours per week do you plan to work in and on your business, initially? The Incubator program won't add to that time. It will help your time be focused and effective. In general, we recommend budgeting about 3-4 hours per week when you're in the Incubator, but you can do more and move forward faster, or less and move slower, as desired.
Do I have to complete the program before I make money?
No! We guarantee you will have at least 1 paying client in your first 30 days, and we will show you how to offer, price, and sell your services, while you are testing your ideas.
How long does it take to build a stable, thriving business?
With our guidance, nurses are able to verify the value of their business idea, earn at least $3000/month within 12 months, and double that within 2 years.
My Path to Thriving with My Nurse-Owned Business
Hello. I'm Sharon Burch, MSN, APRN, PHCNS-BC, APHN-BC, HWNC-BC, the founder of New Directions for Nurses and LiberatedNurse.com.
Before I became a nurse entrepreneur, I was stressed out by my full-time nursing job and desperate to live a more holistically healthy lifestyle. A friend who was learning massage therapy gave me my first massage. I could feel the stress fall off my body like armor, and it woke me up to a new vision of what health could look and feel like.
Inspired by my friend, I got massage therapy training and started doing massage "on the side" of my full-time nursing job. That was in 1984. In 1989, I went into the massage therapy business full time, co-created a group practice in a medical center and reached my goal of having a balanced, healthy lifestyle. In 1993, I added health coaching to my massage practice.
My Goal Was Freedom
In 2001, I took my business 100% online and enjoyed the "laptop lifestyle."
Then in 2010, I sold my online CE business and took a couple of years off. During that time, I studied with some of the world’s top online business mentors and translated their business practices into holistic nursing business practices. During the next 10 years, I:
Founded and directed the nonprofit "HolisticNursingCE.com" (2012 - 2023)
Helped establish the nonprofit "Hawaii Yoga Institute" and served as President of the Board and then Executive Director (2015-2022)
With "HolisticNursingCE.com" mostly running itself, I served as the Holistic Nurse Practice Specialist position at the American Holistic Nurses Association (2016-2019)
I was a Health & Wellness Nurse Coach at the Atma Holistic Primary Care Clinic (2019-2021)
In 2022, the Liberated Nurse Business Incubator was born
Are You Holding Yourself Back?
There's never been a better time for nurses to learn how to start a business.
Don't wait and wonder what you could have done if you had tried.
Apply now to get started on your journey to a thriving business, with our guidance and support!
Limited to 10 new students per cohort.
Apply now to secure your place.
Still have questions?
Send them to: Support@LiberatedNurse.com
