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Thrive as a Nurse Entrepreneur

Turn Your Nursing Experience into a Business that Supports Your Freedom and Brings More Good into the World

Your first step is determining whether your business idea will help people and generate a sustainable income for you. Learn how to validate your business idea before you invest precious time, money, and energy on business courses, coaching, or marketing strategies.

Claim Your Free "Validate Your Business Idea" Workbook

Nurse Entrepreneurs Have Unique Business Challenges

Do you...

  • Lay awake at night wondering if you can turn your expertise into a nurse-owned business that will work? 
  • Feel confused about what steps to take and when to take them?
  • Feel uncomfortable asking for money or pricing your services at a level that will sustain you?
  • Struggle to market your nurse coaching, consulting, or healing services in ways that feel natural and authentic?

Nurse Entrepreneurs Need a Step-By-Step Guide to Success

Our online business courses & coaching services are designed by nurse entrepreneurs for nurse entrepreneurs to help you experience greater freedom, autonomy, and well-being in your career.

liberated nurse entrepreneur map for growing a thriving business

Meet the Founder of the Liberated Nurse Entrepreneur Business Development Community

Sharon Burch, MSN
Sharon Burch, MSN, APRN, PHCNS-BC, APHN-BC, HWNC-BC, CEO, New Directions for Nurses

Hi, I'm Sharon Burch.


Through my online courses, group coaching, and private business advising servicesI teach nurses how to grow thriving, sustainable businesses they love. My clients value their nursing identity and the public’s trust. Now, they want to learn to increase their autonomy, freedom, and fulfillment.


I’ve been a holistic nurse entrepreneur since 1986 and a holistic continuing nursing education (CNE) provider since the mid-1990s, when I pioneered selling CNE courses online. I’ve studied business in-depth with many “conscious” online business mentors and translated their business practices into nursing practices.


I’ve founded several successful for-profit and nonprofit businesses, including a hospital-based massage therapy group practice, and I’ve provided business development and marketing consultation to the American Holistic Nurses Association, the American Holistic Nurses Credentialing Corporation, the Hawaii Yoga Institute, and others.


Today, I direct New Directions for Nurses, where the Liberated Nurse Business Development Community helps nurse coaches, consultants, and healers own their power, realize their potential, and grow thriving, sustainable businesses they love.

Our nurse business students say...

"I was stuck in fear and didn't know how to build a business or believe in myself. Once I started the Incubator, the feedback helped me get past my 'imposter syndrome' feelings and develop self-confidence. Now I'm on my way to creating a viable business!" ~ Grace Orosz, RN-BC, HN-BC

"I started with no business education or experience. Within the first several months of the Liberated Nurse Business Incubator lessons and coaching, I secured my first contract and leveraged that opportunity to propel me forward in the growth of my business." ~ Maria Loebach, BSN, RN, HTCP

"I went from being insecure and having no clue about business, to feeling that I know not just how to attract clients and have them pay for my service, but having deep insights into who I am and why I want to help. This makes it so much easier to know my next step.” ~ Maja Cæcilie Hansen Hofstetter, RN, Denmark

"Before working with Sharon, I felt super confused, anxious, and overwhelmed with all the different tasks and marketing strategies. Now I feel so much more in flow instead of like I'm pushing a heavy rock uphill!" ~ Alyssa Saquilayan, BSN, RN, NC-BC

Our nurse business leader clients say...

"I highly recommend Sharon as a nurse business guide, coach, and mentor. She has an incredible ability to ask probing questions in a noninvasive way, such that I can hear my own thoughts and develop my leadership skills authentically.” ~ Kilty Inafuku, E-RYT500, YACEP, Executive Director of the Hawaii Yoga Institute

“I can’t thank you enough, Sharon! I now have a path to realize my dream of supporting nurses to achieve important professional goals to improve clinical care... I look forward to learning more from you.” ~ Margo Halm, PhD, RN, NEA-BC, Associate Chief Nurse Executive, Nursing Research & Evidence-Based Practice, Magnet Program Director, VA Portland Health Care System

"Sharon is a wise and compassionate business advisor who has a wonderful business mind! She saw the potential in our course and helped us with our marketing approach. Now a hospital is paying us to offer our course to its staff. We're extremely grateful for Sharon's help that made this possible!" ~ Lindsay Leimbach, Co-creator of the Stress Shifter Skills Course

"Sharon has been an amazing coach, approachable leader, informed mentor, and most importantly, a calming presence through all my questions... and her knowledge of nonprofit organizations has helped me tremendously as a in a new executive leadership role." 

~ Elizabeth Berry, DNP, RN, Nurse Educator at Hawaii Pacific Health & President, Hawaii Yoga Institute

Our nurse business leader peers say...

"It is a JOY to work with Sharon! She is a thought leader who's contributing to the evolution that is taking place in healthcare.” ~ Lyn McCright, MPH, APRN, GNP, CNS, AHN-BC, HWNC-BC, Director, Advancing Nurse Coaching

“Sharon is knowledgeable, caring, holistic-focused, and great to work with for any nursing business related need.” ~ Margaret Erickson, PhD, RN, CNS, APHN-BC, CEO, American Holistic Nurses Credentialing Corporation (AHNCC)

Nurse Business Success Blog Articles

Empowering Nurse Entrepreneurs

The transition from conventional nursing to entrepreneurship offers a realm of opportunities and challenges where healthcare expertise converges with new skills for running a successful business. To thrive in this dynamic landscape, it's essential...

Prescribing Trust

If you've ever wanted to transform your nurse coach, consultant, or healing arts business from struggling to thriving, then this message could be the turning point you've been waiting for.

The Secrets to Becoming a Highly Successful Nurse Coach

Are you a nurse looking to take your career to the next level and impact people's lives? If so, becoming a highly successful nurse coach might be your perfect path. As a nurse coach, you can empower and inspire others to achieve their health and wellness...

What Are the Biggest Challenges Nurse Entrepreneurs Face?

Nurse entrepreneurs face a unique set of challenges as they transition from clinical roles to business ownership. While their healthcare expertise provides a strong foundation, navigating the complexities of entrepreneurship requires a diverse skill set and a resilient mindset. Some of the most significant challenges...

Nurse Entrepreneurs: Discover How Much Nurses in Business Can Earn
Are you a nurse with an entrepreneurial spirit? If so, you'll be excited to learn how much nurses in business can earn. The healthcare profession has always been seen as a stable career choice, but nurses who venture into entrepreneurship have the potential to take their earnings to a whole new level.

How Can Nurse Business Owners Benefit from AI?

As a nurse business owner, you have a lot on your plate. You're responsible for product, program, or service delivery, marketing and visibility, and keeping your business afloat. Used with discretion, AI can help you save time by automating tasks, improving efficiency, and gaining insights into your data. 

Questions about Nurse Business Success?

Contact info@LiberatedNurse.com

We're here to help you.