Notes from an Interview with Daniel Priestley
Learn how to unlock your potential for freedom, fulfillment, and financial ease by transforming your nursing expertise into a thriving business. Inspired by Daniel Priestley's insights, this guide reveals how nurse entrepreneurs can leverage their skills to solve specific problems, build valuable relationships, and create sustainable income streams. Learn how to identify your passion, craft engaging content, and build productized services, ultimately scaling your business for long-term success and impact.
Daniel Priestley is an award-winning entrepreneur, author, and founder of the entrepreneur accelerator Dent Global. He’s helped more than 5,000 entrepreneurs build successful companies in over 50 industries. These notes are from an interview by Steven Bartlett, a British entrepreneur, investor, and founder of the Diary of a CEO podcast.
When I saw this video, just six weeks after its launch, it already had 2.4 million views! Click here to watch the full interview.
Daniel’s Communication Framework
Known as “Dunbar’s Numbers,” humans can only remember about 1500 people’s names and faces and about 150 people in detail. So, how can you be among the remembered ones? Use this recipe:
NAME: Give your name and your business’s name
SAME: Give the listener a familiar “mental folder” you fit in, e.g., health coach, healer, etc.
FAME: Give a WOW factor that makes you stand out and be interesting
AIM: Give what your goals are for the next 90 days
GAME: Give what you want to achieve in the next 3-5 years
Then Use the 7-11-4 Formula
[7 hours with you and 11 interactions with you on 4 different platforms]
Parasocial relationships (know, like, and trust) occur when people feel they know you because they’ve had 7-11-4 with you.
Choose Up to 4 Platforms to Give Your Audience Easy, Playful, or Adventurous Ways to Get the 7-11-4 Contact with You
(PAID) Audiobooks
(FREE) Emails, LinkedIn, Podcasts, YouTube, Paperback & PDF Books (give to your prospects)
TIP: Start with just ONE platform. When you're ready to expand, reuse the same content on all the rest!
Use 2 of the Top 3 Things that Get Attention
Be familiar by using the 7-11-4 principle described above
Be scary, strange, or sexy (These aren’t useful for most businesses.)
Provide free value that’s beautifully packaged (What’s the difference between being offered jewelry in a baggie and being offered the same jewelry in a beautifully wrapped box?)
Consider Using the 10%/90% Business Model
Based on research by Daniel’s company, the 10%/90% Business Model applies to any group, and it is fractal, which means it holds true no matter how much you divide it into parts.
In this model, the top 1% of any audience has 15% of the available money, and the top 9% has 45%. That means the top 10% has 60% of the available money, and the lower 90% have just 40% collectively.
Daniel recommends focusing our business activities on reaching as many people as possible in the top 10 percent of our audience's “money available” pyramid, offering them paid offers with highly customized value, and giving FREE value to the other 90 percent. The image below illustrates this concept.
How can we do this?
We make many free offers and include a way to identify the respondents who are in the top 10 percent of our group.
Think about this.
What might this model look like with your business idea?
How might it affect you and your life?
How might it affect the people in the top 10 percent of your audience who buy your program or service package?
How might it affect the people in the lower 90 percent who receive value from you for free?
Want to learn more about how you can start a business that meets you need for financial ease, freedom, and fulfillment?
