The #1 reason coaches don’t follow up is because they don’t want to feel pushy.
It certainly feels pushy to approach follow-up from a “try to get them to buy” perspective. However, when you approach follow-up from a service-based perspective, you add value and build a relationship, prompting the person to take action when they’re clear and ready.
No follow-up leads to no clients.
Intentional follow-up leads to being of service and prompting people in a supportive, nurturing way.
Below are three simple emails you can send to nurture people you’ve engaged with but who haven't hired you.
Follow-Up Email Template #1: Share a Tip
Subject Line: You might find this helpful
Hello $FIRSTNAME$,
It was great connecting with you. After leaving our conversation, I thought of something many others have found helpful. I wanted to share that with you in case you find it helpful, too.
For many people struggling with _______ {INSERT 1-2 CHALLENGES} _____, here’s a tip to minimize or eliminate that struggle.
{INSERT TIP & 2-3 SENTENCES ABOUT WHY THAT TIP IS IMPORTANT}.
I hope that helps you.
Again, it was great connecting with you.
Sincerely,
$COACH_FIRSTNAME$
P.S. {INSERT YOUR CALL TO ACTION - Either to book a sample session or to sign up for your package}
An Example of Applying This Tip
Sarah, a nurse consultant specializing in helping clinics improve patient flow, had a great conversation with Dr. Lee about the challenges his practice faced with long wait times. Dr. Lee seemed interested but wasn't ready to commit to a consultation. Sarah sent him the following email. A week later, Dr. Lee replied, thanking Sarah for the tip and booking a discovery call. He had implemented the questionnaire and saw an immediate improvement, and now he was eager to see what other solutions Sarah could offer.
Subject Line: You might find this helpful
Hello Dr. Lee,
It was great connecting with you. After leaving our conversation, I thought of something many others have found helpful. I wanted to share that with you in case you find it helpful, too.
For many people struggling with scheduling inefficiencies and staff burnout, here’s a tip to minimize or eliminate that struggle.
Implement a pre-visit questionnaire. This allows patients to complete their intake information online before their appointment. This saves valuable time in the waiting room and allows staff to prepare for the visit, making the flow more efficient.
I hope that helps you.
Again, it was great connecting with you.
Sincerely,
Sarah Bennett
P.S. If you’d like to explore how I can help you implement this and other strategies, you can book a free discovery call here: [link].
Follow-Up Email Template #2: Share a Pitfall & How to Avoid It
Subject Line: Have you, or those you know, had this experience?
Hello $FIRSTNAME$,
So many times, when folks are trying to _______ {INSERT TOP DESIRED RESULTS} ____, there is a common pitfall that many bump into. This is a common mistake that so many people make, and it can easily be avoided.
I wanted to make sure you and those you know can avoid this pitfall.
{INSERT TIP & 2-3 SENTENCES ABOUT A COMMON PITFALL AND HOW TO AVOID IT}.
I always like to help make things easier if I can… I hope this helps.
Again, it was great connecting with you.
Sincerely,
$COACH_FIRSTNAME$
P.S. {INSERT YOUR CALL TO ACTION - Either to book a sample session or to sign up for your package}
An Example of Applying This Tip
Michael, a nurse coach specializing in weight management, spoke with Maria, who was enthusiastic about losing weight but unsure where to start. Michael followed up with this email, and Maria resonated with it. She appreciated Michael's non-judgmental approach and signed up for his program.
Subject Line: Have you, or those you know, had this experience?
Hello Maria,
So many times, when folks are trying to achieve sustainable weight loss, there is a common pitfall that many bump into. This is a common mistake that so many people make, and it can easily be avoided.
I wanted to make sure you and those you know can avoid this pitfall.
Many people focus solely on restrictive diets, which often leads to burnout and giving up. A more effective strategy is to focus on gradual lifestyle changes and incorporating healthy habits over time.
I always like to help make things easier if I can… I hope this helps.
Again, it was great connecting with you.
Sincerely,
Michael Moore
P.S. I have a few spots left for my upcoming weight management program. If you’d like to learn more or register, go here: [link].
Follow-Up Email Template #3: Your WOW story
Subject Line: I wanted you to meet someone
Hello $FIRSTNAME$,
After our last conversation, I thought of ___ {INSERT CLIENT’S NAME} ___ and their story. It’s very similar to what you described the last time we met.
___ {INSERT 4-5 SENTENCES TO DESCRIBE YOUR CLIENT’S WOW STORY OF TRANSFORMATION - OR YOUR OWN IF YOU’RE JUST GETTING STARTED} ___
Sincerely,
$COACH_FIRSTNAME$
P.S. {INSERT YOUR CALL TO ACTION - Either to book a sample session or to sign up for your package}
An Example of Applying This Tip
Linda, a nurse consultant specializing in helping nurses start their own businesses, talked to Jessica, a nurse who dreamed of entrepreneurship but was afraid to take the leap. Linda followed up with the email below. Her story inspired Jessica and gave her the confidence to pursue her own entrepreneurial dreams. She booked a discovery session with Linda.
Subject Line: I wanted you to meet someone
Hello Jessica,
After our last conversation, I thought of my client, Emily, and her story. It’s very similar to what you described the last time we met.
Emily was a nurse who felt burned out and unfulfilled in her hospital job. She had always wanted to start her own business but was worried about the risks. After working with me, she launched a nurse consulting firm and now enjoys greater flexibility and financial independence.
Sincerely,
Linda Long
P.S. If you're ready to take the leap and start your own nursing business, I'd love to help. You can book a free strategy session here: [link].
