What Every Nurse Entrepreneur Should Know About Building A Successful Business

11-07-24 08:56 PM - Comment(s) - By Sharon Burch

How to thrive in a nurse-owned business.

If you've ever wanted to transform your nurse coach, consultant, or healing arts business from struggling to thriving, then this message could be the turning point you've been waiting for.


Creating a successful nurse-owned business is about more than just hard work. It's about smart, strategic actions that align with your values and empower your goals and dreams as an aspiring entrepreneur. You want to attract and serve your clients, create financial stability, and feel fulfilled.


All of this is within your reach!


Instead of feeling overwhelmed by the challenges of attracting clients and growing your business, now you can follow a clear path to success and achieve remarkable results.


Take Maja Cæcilie, for example, a nurse coach who transformed her business from almost zero to consistent income through the holistic business development path. Initially insecure and lacking business education, she learned how to attract clients who gladly pay for her services, gaining deep insights into herself and her clients along the way.


Maja's experience shows how powerful the right strategies can be in transforming a business's fortunes. It highlights the direct impact of aligning business actions with professional guidance and offers a glimpse into the potential growth awaiting your business.

The harsh reality for nurse businesses

Many aspiring nurse entrepreneurs struggle significantly with starting their businesses and attracting the right clients. They often feel overwhelmed and unsure, which can lead to stagnant growth and a lack of fulfillment.

The core issue lies not just in working hard, but in focusing on the right tasks and strategies that will truly make a difference in your business.

For example, research indicates that only 40% of small businesses are profitable. This suggests a critical need for approaches that simplify and enhance business development processes, ensuring that businesses do not just survive but thrive by effectively engaging their clients and refining their services.

Perhaps you can relate

Maybe it’s happened to you already. You try to grow your business and attract clients, but end up feeling discouraged and overwhelmed. And sometimes it feels like no matter how hard you try, you’re just never going to achieve the success you dream of.

There's a reason why

If you’ve ever felt like this, you are not alone. And it’s not your fault if you’ve tried to grow your business and failed so far.

You see, the reason why you struggle with business growth and client engagement is because common myths suggest that being a solopreneur and working harder is the key. But this approach can quickly lead to burnout and limited growth.

Expensive marketing courses and coaches may not effectively show you how to communicate your value to potential clients, leading to ineffective growth strategies. So those approaches can only work if you’re lucky.

That’s why this message may be the most important one you receive all year. Consider it carefully. Read it more than once. Then you decide if this is what many nurse entrepreneurs are saying it is...

“A Cure for Struggling to Grow Your Business & Attract Clients”

Sharon Burch. Nurse Business Consultant

I’m Sharon Burch, a dedicated nurse entrepreneur in the field of business development and entrepreneurship coaching.


Having started, grown, and sold several successful businesses since 1984, I understand the unique challenges that come with successful business development. Now, my mission is to empower entrepreneurial nurses like you to create thriving and fulfilling businesses.


Over the years, I've developed an approach I call the "Liberated Nurse Business Developmental Stages and Steps", which has helped many nurse entrepreneurs overcome their fear of failure and overwhelm from not knowing where to start or how to prioritize their steps to start and grow their businesses.

This is the most effective blueprint available for nurses who are struggling to start a sustainable business or attract more clients!

Nurse Entrepreneur Business Roadmap by Sharon Burch


Helps You Attract and Serve Your Ideal Clients, Grow Your Business, & Increase Your Income

This method is straightforward and designed to cut through the noise and confusion that often paralyzes entrepreneurs.

You see, I’ve analyzed countless interactions and feedback from clients and associates I’ve worked with, as well as my own experiences.

I studied what made some nurse-owned businesses succeed in attracting clients and growing, while others remained stagnant.

The result was clear, and here’s why:

The entrepreneurs who succeeded were not necessarily those with more resources or more knowledge.

They weren't the ones working all night or handling everything by themselves, either.

Rather, they were the ones who strategically invested in their personal and professional growth, using the right approach for the stage of development their business was in!

Based on knowing their business’s stage of development, they focused on using the systems and strategies their business was ready for, making it much easier to understand their clients’ needs and position their services to attract and retain their ideal clients.

This approach is simple yet profoundly effective!

I recall the months during COVID when my health coaching business dwindled to almost nothing. It was that period that gave me the opportunity to reflect on my journey as a nurse entrepreneur. 

I saw how the hospitals were treating nurses and demeaning their value, and I saw that nurses would not be treated as professionals until they had the autonomy and freedom to choose their practice environment like lawyers, physicians, and other professionals do. 

Nurses need to learn how to be in business for themselves!

And I have valuable business experience and insights they need, 

For example, research from the Small Business Administration indicates that small businesses that effectively use partnerships grow 30% faster than those that don’t.

This approach allows you to leverage your business’s visibility and increase your reach.

But in order to effectively partner with others, you need to know what developmental stage your business is in!

Introducing the "Liberated Nurse Entrepreneur Starter Kit."

The Liberated Nurse Entrepreneur Starter Kit mini-course presents a structured, realistic path that gives nurses the tools they need to decide if starting a business is right for them.


It’s divided into five modules and designed to be completed in about 3 hours.


Each module provides facts and mindset support to help you answer the question, “Where do I start?”.


The Starter Kit is based on the Liberated Nurse Business Development Framework, which uses holistic theoretical and evidence bases to help nurses redefine their nursing practice by discovering their creativity, self-expression, autonomy, and fulfillment, without risking their RN license or financial security.


The Starter Kit translates the best conventional business practices into the Holistic Caring Process, which is part of the Holistic Nurse Scope and Standards of Practice. It emphasizes:

  • Professional empowerment - Expanding practice and autonomy to the top of one’s license
  • Ethical, holistic approach - Elevating both business skills and personal development
  • Evidence-informed methodology - Using established frameworks and standards
  • Supportive community - Creating peer and mentor networks for sustained growth
  • Self-awareness - Identifying personal strengths, limitations, and motivations
  • Financial sustainability - Establishing realistic business timelines and revenue models


The Starter Kit also includes tools to help you assess your readiness to move forward and invest in your next business development steps if you choose to, with clear criteria for evaluating potential programs and services.


Here’s What You Get
  • A downloadable mini-course with reading, worksheets, checklists, and videos
  • A realistic and actionable path to redefine your practice by starting your own business
  • Facts and mindset support to answer the question, “Where do I start?”

You’ll also receive a short daily email for 10 days, each with one small step for getting clearer on deciding “Yes! I’m ready to start a business” or “No. I’m not.”


After that, you’ll receive a value-packed weekly email with tips, tools, and wisdom for nurse entrepreneurs, as well as other email up-dates on my live events, new programs, and worthwhile offers from my colleagues.


Approximate time to complete this valuable mini-course: about 3 hours.


Includes Access to the Liberated Nurse Entrepreneur Starter Kit Community

Meet like-minded nurse entrepreneurs who are in the same business development stage as you in our private online platform. Get ideas, support, and encouragement through your learning process.

And much more!

Nurses Are Saying...

"If you're stepping into the business side of healthcare, there's only one person you need in your corner — Sharon Burch. She’s not just knowledgeable — she’s the gold standard!. What she’s created is nothing short of brilliant: a powerful blend of business strategy, legal and ethical clarity, and the mindset transformation every entrepreneur needs. Sharon doesn’t just help nurses start a business — she helps them become business owners. With her guidance, the shift from “I want to be an entrepreneur” to “I am an entrepreneur” becomes not just possible, but inevitable.” ~ Teresa Walding, BSN, RN, HWNC-BC, Co-owner of Advancing Nurse Coaching


Click here to learn more about the Liberated Nurse Entrepreneur Starter Kit mini-course!


Here’s to your liberation, freedom, and fulfillment!

The Liberated Nurse Entrepreneur Starter Kit Delivers Results Even If…

  • You’re curious, but not sure you’re ready to start a business – we focus on practical steps to assess your strengths, limitations, and need for preparation.

  • You’re starting without prior business experience - we help you see an accessible path for success, supported by continuous learning.

  • You’re concerned about finding the right place to start - we help you identify where you are now and your best next steps to move forward.

  • You’re struggling with inconsistent revenue – we help you stabilize and increase your income through effective strategies you’re ready for now.

  • You think you’ve tried every business development strategy out there – our business coaching for nurses offers customized solutions that address distinct personal challenges.

These approaches have helped many entrepreneurial nurses build successful businesses. I'm confident they will help you, too.

Here’s what you'll experience when you enroll in the Liberated Nurse Entrepreneur Starter Kit mini-course:

  • Discover why most nurses fail to grow their business... and how you can avoid making the same mistakes by applying our expert principles, strategies, and insights.

  • Create a high-value experience for your clients and supportive and efficient business processes for yourself.

  • Take the crucial steps in each developmental stage of growing your business, guided by our comprehensive roadmap from start-up to scale-up.

  • Identify your WHY and define success your way, which is essential for true business fulfillment and long-term viability.

  • Break free from conventional nursing roles and start building your thriving business.

And much, much more. 


If you were to buy business coaching, entrepreneurial courses, or a business consultant, here’s what you’d face:

  • Business coaches often charge hundreds to thousands per month.

  • Entrepreneurial courses can be costly in money and time, with no personalized guidance.

  • Hiring a business consultant involves high hourly rates and a long-term commitment.


These options not only strain your finances but can also contribute to confusion, wasted time, energy, and opportunities, disappointment, and concerns about financial and legal risks if they are not fully informed about the regulations that must be respected to protect your nursing license.


In contrast, the Liberated Nurse Entrepreneur Starter Kit mini-course is based on the state Nurse Practice Acts and the ANA Scope and Standards of Practice because it was designed BY nurse entrepreneurs FOR nurse entrepreneurs.

Sharon Burch

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