Grow Your Business & Thrive as a Whole Person
Grow Your Business & Thrive as a Whole Person

Grow Your Nurse Coach or Consultant Business with Low-Risk Steps that Fit Who You Are & Give You a Secure Foundation

Do you have ideas for starting a business but not actionable, prioritized steps to make it happen?

Are you afraid you
  • Will innocently make a mistake that jeopardizes your license?
  • Don’t have the energy to start a business while still working at a job?
  • Won’t have enough sales, lose your savings, and be unable to pay your bills?

Have you started your business, but aren't getting enough clients?

Do you feel like an imposter with lots of negative self-talk in your head?

If you’re like most of the nurses we’ve helped start businesses, you’re worried about the “What if?s”.

  • What if I have no prior business experience?

  • What if my business can’t replace the income I currently get from my job?

  • What if I make some kind of terrible financial or legal mistake?

  • What if nobody wants to buy my program or services?

  • What if I try and fail?

The simple fact is, most nurses have no business education. Because nursing schools typically don’t teach business skills, and conventional business education is not designed with nurses’ knowledge, experience, ethics, and licenses in mind.

You ​Don't Need to Risk Your Security or RN License to Start Your Nurse Coach or Consultant Business

Why Should You Listen to Me?

Hello. I'm Sharon Burch, MSN, APRN, PHCNS-BC, APHN-BC, HWNC-BC, the founder of 

Before I became a nurse entrepreneur, I was stressed out by my full-time nursing job and desperate to live a more holistically healthy lifestyle. A friend who was learning massage therapy gave me my first massage. I could feel the stress I was carrying fall off my body like armor, and it woke me up to a new vision of what work could look and feel like. 

I had lots of ideas about helping people, but I didn't have business training. I didn't know how to develop my ideas, test them, or market them... but I was determined to figure it out.

Inspired by my friend, I got massage therapy training and started doing massage in my home "on the side" of my full-time nursing job. That was in 1984. In 1988, I went into the massage therapy business full time, co-created a group practice in a medical center, and reached my goal of having a balanced, healthy lifestyleIn 1993, I added health coaching to my massage practice.

In 1997, I wrote a pathology textbook for massage therapists and in 1999, I pioneered in selling continuing education (CE) courses online to holistic nurses and nationally-certified massage therapists. My life felt peaceful, abundant, and fulfilling!
Sharon Burch, MSN nurse entrepreneur mentor
I was free to live my dream life, first off-grid in Hawaii, then on a beautiful lake with my partner and our dogs, adventuring whenever we pleased.

My Next Goals Were Time & Location Freedom!

In 2001, I stopped offering "in-person" services and took my business 100% online. I was making a good income and thought I was ready to enjoy the "laptop lifestyle," but before long there were new challenges I was unprepared for. More CE companies were going online and I struggled to stay ahead of the competition.

I had many successes, but I didn't know how to make them happen consistently, and I couldn't find an online business mentor whose values aligned with my nurse's ethics.

Frustrated and exhausted, I sold that business to my main competitor and took 2-years off to rest and regroup. Soon after that, new business coaches appeared and I hired the best ones I could find.

I realized that essential keys had been missing in my initial DIY business education. I tested these keys in the businesses I was consulting for, and refined my approach. Then I put it all in the Nurse Business Incubator, where it's continuing to evolve through the liberated nurses in our community.

You don't have to learn the hard way like I did!

Because now, there’s a proven program designed for nurses to gain the business skills they need and leverage their expertise to become successful, independent nurse entrepreneurs.


Discover how to create, market, and deliver YOUR unique program or service…

through a structured, evidence-informed system for success…

designed by nurses, for nurses…

without the stress and risk of doing it alone.

Start Your Business with Confidence

Would you carry out a skilled nursing procedure without learning all the essential steps first?

Many nurse entrepreneurs struggle with their businesses because they lack a step-by-step process to guide them through building the critical foundation of their businesses.

Skipped steps lead to a higher probability of failure. Step-by-step guidance leads to a higher probability of success.

With the Liberated Nurse Business Incubator program, you can be confident that you won’t miss a step or make a rookie mistake in starting your new business.

In our experience, most nurses need 6-12 months to complete the first business developmental stage. However, you’ll study at your own pace, so you can go as fast or slow as you need, according to your time and energy resources.

You will learn how to

  • Structure your business so your activities are safely within your license.
  • Identify a high-impact problem you’re ideally equipped to solve.
  • Verify your solution’s value by testing it with real users.
  • Market and sell your offer consistently, earning reliable income (and rave reviews from the people you serve).
  • Create a sustainable business plan to guide you into the future.

Our students say...

"I was stuck in fear and didn't know how to build a business. Once I started the Incubator, the feedback helped me get past my 'imposter syndrome' feelings and develop self-confidence. Now I'm on my way to creating a viable business!" ~ Grace Orosz, RN-BC, HN-BC

"I started with no business education or experience. Within the first several months of the Incubator lessons and coaching, I secured my first contract and leveraged that opportunity to propel me forward in the growth of my business." ~ Maria Loebach, BSN, RN, HTCP

What is included in the Nurse Business Incubator program?

The Liberated Nurse Business Incubator program provides four self-paced holistic nursing professional development courses that are approved for CE contact hours.

Each course includes videos, pdfs, and worksheets that lead you step-by-step through the thinking, feeling, and action steps required to start from zero business experience OR pick up essential pieces that are missing from previous business education you’ve received.

Course 1: Start by Listening to Yourself

In this course, you will learn how to:

  • Assess your personal strengths and limitations related to starting a business.
  • Choose a macro-niche of people you are prepared to help based on your experience and interests.
  • Choose the standards by which you will run your business and put these front and center in your business planning and daily work life. 
  • Identify ways to activate your entrepreneurial strengths and turn your self-sabotaging thoughts into fuel for your professional growth.
Course 2: Listen to the People You Want to Help
In this course, you will learn how to:
  • Use your state’s Nurse Practice Act to protect your nursing license.
  • Use the 5 other most important professional resources to guide what you can do in your business.
  • Identify who you most want to help (your niche) and learn what’s most important to them.
  • Outline the key parts of your service, based on evidence and your unique diagnosis or point of view.
  • Receive accountability support for taking action steps, including self-care, outreach, and revenue.

Course 3: Verify the Value of Your Service

In this course, you will learn how to:

  • Plan and implement a pilot test that will help your audience get a quick result.
  • Reach people in your audience, enroll them into your pilot, and develop trusting relationships with them. 
  • Document the subjective and objective results with meaningful metrics and evidence logs.
  • Analyze your pilot test results, then reflect on and refine your services.

Course 4: Get More Clients with Less Effort

Ethical Marketing for Nurses Based on the Holistic Caring Process

Includes 4 live "Marketing Labs" every month with individualized support according to your personal strengths.

In this course, you will learn how to:

  • Craft a core marketing message that represents you authentically and resonates with your audience. 
  • Engage in respectful sales conversations that enroll paying clients.
  • Deliver your service to clients, inviting and incorporating their partnership and feedback.
  • Ask for and receive referrals from friends, family members, and customers. 
  • Enjoy a supportive entrepreneurial community and grow in self-trust and confidence.
  • Map your customer journey and create a lead magnet, landing page, and emails that nurture them.
  • Boost your business’s visibility with technology that’s appropriate to your personality and business development stage.

Live Coaching and Support

We place the highest priority on making sure every learner is consistently seen, heard, guided, and supported with group coaching Zooms and a community of peers to help you stay on track and meet challenges when they arise!
  • 36 group coaching community calls (3 per month x 12 months @ 60 minutes each)
  • 24 Marketing Lab calls (4 per month x 6 months @ 60 minutes each)
  • Your own accountability buddy to help you stay on track
  • Unlimited Chats with Coaches & Peers on our private, easy-to-use platform
  • Extensive Mindset Support and group coaching
  • Optional Private 1:1 Coaching available 
  • Optional 1:1 Business Advising available
  • Optional In-person Retreats at additional cost

Bonus Courses

How to Set Up the Financial Part of Your Business
In this course, you will learn how to:
  • Track your business income and expenses every month.
  • Implement the steps to secure your business's tax planning
  • Choose your financial strategy according to your business development stage. 
  • Prepare a business plan to secure funding, if desired.

Copyrights, Trademarks & Other Essential Legal Concerns
In this course, you will learn how to:
  • Secure essential legal protections for yourself, your business, and your clients.
  • Set up the 6 legal documents you must have, including refund policies, informed consent, media releases, and more!

More Bonuses!

  • Personal coaching laser-focused on optimizing your core marketing message ($500 value)

  • Holistic Nurse Business Development Framework to guide you securely one step at a time. ($200 value)

  • Liberated Nurse Entrepreneur Map for building a successful business ($200 value)

  • GeniusU Entrepreneur Energy Profile Assessment and personal report ($100 value)

Limited to 10 new students per cohort.
Enroll now to secure your place.

Our students say...

"What I share in my business is worth an incredible amount. Not just money, but quality of life, wellbeing, feeling whole and healthy. The  job where I used to work did not understand this at all.” ~ Maja Cæcilie Hansen Hofstetter, RN, Denmark

"Before working with Sharon, I felt super confused, anxious, and overwhelmed with all the different tasks and marketing strategies. Now I feel so much more in flow instead of like I'm pushing a heavy rock uphill!" ~ Alyssa Saquilayan, BSN, RN, NC-BC

​Our Promise to You

  • We will guide you step-by-step to create, market, and deliver your unique service that contributes to holistic health and well-being for yourself and your audience.
  • We will help you face and move through any challenges that come up and support you with our self-paced videos, worksheets, templates, group coaching, and unlimited Q&A.
  • We will partner with you to develop the knowledge, skills, and confidence you need to set up and run a business aligned with your values.
  • When you graduate, you will have a stable foundation and a customized plan to sustainably grow your business to $80K or more per year.
30-day Guarantee

Join Us Up to 30 Days Risk-Free

With our signature 4-step method, you will secure your first paid client within 30 days. If you do not, then you can leave the program and receive a full refund upon request.

30-day Guarantee

We Will Support You Until You Consistently Earn $3,000/Month

If you follow the steps in this program and apply what you learn, you will consistently earn $3,000 or more per month revenue and have a clear, customized plan for growing your business from there. If you do not achieve these goals within 1 year, we will continue to support you until you do.

Limited to 10 new students per cohort.
Enroll now to secure your place.

Approved for 60 Holistic CNE Contact Hours

This nursing continuing professional development activity was approved by the American Holistic Nurses Association, an accredited approver by the American Nurses Credentialing Center’s Commission on Accreditation.

It is accepted for RN license renewal in all 50 states and accepted by the American Holistic Nurses Credentialing Corporation (AHNCC) for certification and recertification as a Holistic Nurse or Nurse Coach.

The Nurse Business Incubator Program contains a total of 60 holistic CNE contact hours.

Approval for contact hours through the American Holistic Nurses Association is based on an assessment of the educational merit of this program. It does not constitute an endorsement of the use of any specific modality in the care of clients.

Don't hold yourself back.

There's never been a better time for nurses to learn how to start a business.

Don't wait and wonder what you could have done if you had tried.

Enroll now to get started on your journey to a thriving business, with our guidance and support!

Limited to 10 new students per cohort.
Apply now to secure your place.

Frequently Asked Questions

How many hours per week will this require?

  • We recommend budgeting about 3-4 hours per week, but you can go faster or slower as desired. 

Do I have to complete the program before I make money?

  • No! We guarantee you will have at least 1 paying client within your first 30 days, and we will show you how to offer, price, and sell your services, while you are testing your ideas. 

How long does it take to build a stable, thriving business? 

  • With our guidance, most nurses are able to verify the value of their business idea and earn at least $3000/month within 12 months. We guarantee that if you have not reached those goals within 1 year, we will continue to work with you until you do. After that, it typically takes another 2-4 years to grow a business to earn $80,000+ per year.

Still have questions?

Not sure if this program is right for you? Let's chat.