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Grow Your Business & Thrive as a Whole Person
Grow Your Business & Thrive as a Whole Person

Start Your Nurse Coach, Consultant, or Healing Arts Business with Low-Risk Steps that Fit Who You Are

Learn how to create, market & deliver YOUR unique program or service through a structured, evidence-informed system designed by nurse entrepreneurs without the stress and risk of doing it alone.

The Liberated Nurse Business Incubator program is professional education, coaching & support designed to help you develop a sustainable business as safely & efficiently as possible.

This program is for you if

You have not started your business yet, OR

You aren’t consistently generating at least $3000/month net revenue

You will learn how to launch your business

Through low-risk steps that fit who you are

In a warm & encouraging peer community

With experienced nurse entrepreneur coaches

Enrollment is limited to 10 students per coaching group.

If you’re like most of the nurses who want to start businesses, you’re worried about the “What Ifs.”

  • What if I have no prior business experience?

  • What if my business can’t replace the income I currently get from my job?

  • What if I make a terrible financial or legal mistake?

  • What if nobody wants to buy my program or services?

  • What if I try and fail?

The simple fact is, most nurses have no business education. Nursing schools typically don’t teach business skills, and conventional business education is not designed with nurses’ knowledge, experience, ethics, and licenses in mind.

So, the problem is not YOU. The problem is a lack of personalized business education, guidance, and support from MORE EXPERIENCED NURSE ENTREPRENEURS. Without this, it's normal for us to feel overwhelmed about starting businesses!

You ​Don't Need to Risk Your RN License or Financial Security to Start a Nurse-Owned Business

Why Should You Listen to Me?

Hello. I'm Sharon Burch, MSN, APRN, PHCNS-BC, APHN-BC, HWNC-BC, the founder of New Directions for Nurses and 

Before I became a nurse entrepreneur, I was stressed out by my full-time nursing job and desperate to live a more holistically healthy lifestyle. A friend who was learning massage therapy gave me my first massage. I could feel the stress I was carrying fall off my body like armor, and it woke me up to a new vision of what work could look and feel like. 

I had lots of ideas about helping people, but I didn't have business training. I didn't know how to develop my ideas, test them, or market them... but I was determined to figure it out.

Inspired by my friend, I got massage therapy training and started doing massage in my home "on the side" of my full-time nursing job. That was in 1984. In 1989, I went into the massage therapy business full time, co-created a group practice in a medical center, and reached my goal of having a balanced, healthy lifestyleIn 1993, I added health coaching to my massage practice.

In 1997, I wrote a pathology textbook for massage therapists and in 1999, I pioneered in selling continuing education (CE) courses online to holistic nurses and nationally-certified massage therapists. My life felt peaceful, abundant, and fulfilling!
Sharon Burch, MSN nurse entrepreneur mentor
I was free to live my dream life, first off-grid in Hawaii, then on a beautiful lake with my partner and our dogs, adventuring whenever we pleased.

My Goal Was Freedom!

In 2001, I took my business 100% online and started enjoying the "laptop lifestyle."

In 2010, I sold my online CE business and took a couple of years off. During that time, I studied with some of the world’s top online business mentors and translated their approaches into holistic entrepreneurial nursing practices. During the next 10 years, I:

  • Founded and directed the nonprofit "" (2012 - 2023)

  • Helped establish the nonprofit "Hawaii Yoga Institute" and served as President of the Board and then Executive Director (2015-2022)

  • With "" mostly running itself, I served as the Holistic Nurse Practice Specialist position at the AHNA (2016-2019)

  • I worked part-time as a Health & Wellness Nurse Coach at the Atma Integrative Medical Clinic (2019-2021)

In 2022, the Liberated Nurse Business Incubator was born!

In the Liberated Nurse Business Incubator program, you will

  • Structure your business so your activities are safely within your license
  • Identify a high-impact problem you’re equipped to help clients solve
  • Verify your service’s value by testing it with real users
  • Market and sell your service consistently, earning reliable income and rave reviews from the people you serve
  • Create a sustainable business plan to guide you into the future

Our students say...

"I was stuck in fear and didn't know how to build a business. Once I started the Incubator, the feedback helped me get past my 'imposter syndrome' feelings and develop self-confidence. Now I'm on my way to creating a viable business!" ~ Grace Orosz, RN-BC, HN-BC

"I started with no business education or experience. Within the first several months of the Incubator lessons and coaching, I secured my first contract and leveraged that opportunity to propel me forward in the growth of my business." ~ Maria Loebach, BSN, RN, HTCP

What is included in the Liberated Nurse Business Incubator program?

Lifetime Access to 4 Professional Development Courses

Each course includes videos, pdfs, exercises, and templates that lead you through the steps required to start a sustainable business.

Course 1: Start by Listening to Yourself

You will:

  • Listen to what is & is not right for you
  • Identify & develop your entrepreneurial strengths with our strengths test & personal guidance
  • Identify how much time, energy & money you need to start your business & how you’ll have those resources
  • Choose the standards by which you will run your business & put these front & center in your business planning
Course 2: Choose Your Best Business Idea

You will:
  • Uncover who wants your help & what they will buy from you
  • Design your program or service using our proprietary process
  • Have accountability support for taking action steps, including self-care, outreach & revenue
  • Sleep peacefully at night because you have protected yourself & your clients with the 8 legal documents you must have

Course 3: Verify the Value of Your Service

You will:

  • Plan and implement a pilot test to help your audience get a quick result
  • Get 8-10 paying clients who give you detailed feedback using our proprietary enrollment, service delivery & evaluation templates
  • Quickly improve your service & make it more appealing with support from your peers
  • Identify how your income will surpass your expenses (including business taxes) with our expert guidance & step-by-step path

Course 4: Get More Clients with Less Effort

You will:

  • Create a reliable income stream that aligns with your expertise & values
  • Feel confident with marketing that clearly conveys you have what your audience wants
  • Boost your business’s visibility with technology appropriate to your personality & business development stage
  • Engage in respectful sales conversations that enroll paying clients
  • Consistently earn $3K or more per month in net business revenue
  • Have a clear, customized business plan for sustainably growing your income into the business development Stage 2 range

Extensive Coaching & Support to Help You Develop Your Mindset, Tool Set & Skill Set

We prioritize making sure every learner is consistently seen, heard, guided & supported with individual & group coaching Zooms & a community of peers to help you stay on track & meet challenges when they arise! 

Here's the support you will receive:

  • 36 group coaching Zooms (only 10 students per group)
  • 3 private, individual coaching calls (at 1 week, 3 months & 6 months)
  • An accountability buddy to help you stay on track
  • Unlimited Chats with Coaches & Peers on our private, easy-to-use platform
  • These optional support services are also available for purchase:
    • Additional 1:1 Coaching
    • In-Person Retreats

+ These Bonuses If You Enroll by Midnight, July 19, 2024

  • Pricing Your Programs & Services: Guidance for Nurse Business Owners
    • A recorded conversation between Peter Sandeen and Sharon Burch, with Worksheets ($750 value)
  • Protect Your RN License:In this webinar, you will learn to access:
    • The most important legal guide to what you MUST and MUST NOT DO
    • The 4 most important professional guidelines for what you CAN do
    • The most important professional supports that verify your education and competency ($150 value)
  • Taming Your Inner Saboteurs:In this webinar, you will learn how to:
    • Confidently activate your entrepreneurial strengths and genius
    • Use your self-sabotaging thoughts as fuel for your professional growth
    • Find your unique path to growing a stable, successful business through focused, low-risk steps ($100 value)
  • 60 CE Contact Hours Approved by AHNA, ANCC & the California Board of RNs
    • Accepted for AHNCC Holistic Nurse & Nurse Coach certification & recertification ($1200 value)
  • Marketing & Sales Mastery Lab: In these live coaching sessions, you will:
    • Have fun while you develop more confidence and effectiveness in your marketing and sales skills! 
    • Optimize your marketing materials by experimenting and receiving personal feedback 
    • Have effective marketing and sales conversations 
    • Boost your business’s visibility with tech appropriate to its developmental stage ($97/mo value)

These bonuses are only available when you enroll by midnight on July 19, 2024.

Enroll now to secure your place.

Our Promise to You

  • We will guide you step-by-step to create, market, and deliver your unique program or service.
  • We will help you face and move through any challenges that come up and support you with our self-paced videos, worksheets, templates, group coaching, and unlimited Q&A.
  • We will partner with you to develop the knowledge, skills, and confidence you need to set up and run a business aligned with your values.
30-day Guarantee

Join Us for Up to 30 Days Risk-Free

If you implement what I show you, you will enroll your first (or next) paid client within the first 30 days. If you do not, you can receive a full refund.

30-day Guarantee

Satisfaction Guarantee

If you follow and implement my method, you will consistently earn $3,000 or more per month within 1 year and have a clear, customized plan for sustainably growing your business into Stage 2. 

We will support you until you achieve these goals. No matter how long it takes!

Limited to 10 new students per coaching group.
Enroll now to secure your place.

Approved for 60 CE Contact Hours

This nursing continuing professional development activity was approved by the American Holistic Nurses Association, an accredited approver by the American Nurses Credentialing Center’s Commission on Accreditation.

It is accepted for RN license renewal in all 50 states and accepted by the American Holistic Nurses Credentialing Corporation (AHNCC) for certification and recertification as a Holistic Nurse or Nurse Coach.

The Nurse Business Incubator Program contains a total of 60 holistic CNE contact hours.

Approval for contact hours through the American Holistic Nurses Association is based on an assessment of the educational merit of this program. It does not constitute an endorsement of the use of any specific modality in the care of clients.

Our students say...

"“I went from feeling insecure and having no clue about business to attracting clients who are paying me. And I am no longer afraid of asking people for money because I know the value of my service. ~ Maja Cæcilie Hansen Hofstetter, RN, Denmark

"Before working with Sharon, I felt super confused, anxious, and overwhelmed with all the different tasks and marketing strategies. Now I feel so much more in flow instead of like I'm pushing a heavy rock uphill!" ~ Alyssa Saquilayan, BSN, RN, NC-BC

Frequently Asked Questions

How many hours per week will this require?

  • We recommend budgeting about 3-4 hours per week, but you can go faster or slower as desired. 

Do I have to complete the program before I make money?

  • No! We guarantee you will have at least 1 paying client within your first 30 days, and we will show you how to offer, price, and sell your services, while you are testing your ideas. 

How long does it take to build a stable, thriving business? 

  • With our guidance, most nurses are able to verify the value of their business idea and earn at least $3000/month within 12 months. We guarantee that if you have not reached those goals within 1 year, we will continue to work with you until you do.

Why hold yourself back?

There's never been a better time for nurses to learn how to start a business.

Don't wait and wonder what you could have done if you had tried.

Enroll now to get started on your journey to a thriving business, with our guidance and support!

Limited to 10 new students per cohort.
Apply now to secure your place.

Still have questions?  

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