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  • Roadmap to Get Your First (or Next) 10 Clients
    without Risking Your License or Wasting Time, Energy, or Money

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    • Where to start to turn your nursing expertise into a business
    • How to get clients: The best approaches for Stage 1 businesses
    • How to prevent making bad business decisions and investments
    • How to build your confidence by taking evidence-informed steps
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Nurse Entrepreneurs Have Unique Business Challenges

If you:

  • Lay awake at night wondering if you can turn your nursing expertise into a business that will work...
  • Feel uncomfortable asking for money or pricing your services at a level that will sustain you...
  • Struggle to market your nurse coaching, consulting, or healing services in ways that feel natural and authentic...
  • Feel confused about what steps to take and when to take them...

You Need a Step-By-Step Map to Guide You to Success

You can get it here.

liberated nurse entrepreneur map for growing a thriving business

Hi, I'm Sharon Burch

Sharon Burch, MSN
Sharon Burch, MSN, APRN, PHCNS-BC, APHN-BC, HWNC-BC, CEO, New Directions for Nurses

Through my group coaching and private business advising services, I teach nurses how to grow thriving, sustainable businesses they love. My clients value their nursing identity and the public’s trust. Now, they want to learn to increase their autonomy, freedom, and fulfillment.

I’ve been a holistic nurse entrepreneur since 1986 and a holistic continuing nursing education (CNE) provider since the mid-1990s, when I pioneered selling CNE courses online. I’ve studied business in-depth with many “conscious” online business mentors and translated their business practices into nursing practices.

I’ve founded several successful for-profit and nonprofit businesses, including a hospital-based massage therapy group practice, and I’ve provided business development and marketing consultation to the American Holistic Nurses Association, the American Holistic Nurses Credentialing Corporation, the Hawaii Yoga Institute, and others.

Today, I direct New Directions for Nurses, where the Liberated Nurse Entrepreneurs team shows nurse coaches, consultants, and healers how to own their power, realize their potential, and grow thriving, sustainable businesses they love.

Our students say...

"I was stuck in fear and didn't know how to build a business or believe in myself. Once I started the Incubator, the feedback helped me get past my 'imposter syndrome' feelings and develop self-confidence. Now I'm on my way to creating a viable business!" ~ Grace Orosz, RN-BC, HN-BC

"I started with no business education or experience. Within the first several months of the Incubator lessons and coaching, I secured my first contract and leveraged that opportunity to propel me forward in the growth of my business." 

~ Maria L, BSN, RN, HTCP

"I went from being insecure and having no clue about business, to feeling that I know not just how to attract clients and have them pay for my service, but having deep insights into who I am and why I want to help. This makes it so much easier to know my next step.” ~ Maja Cæcilie Hansen Hofstetter, RN, Denmark

"Before working with Sharon, I felt super confused, anxious, and overwhelmed with all the different tasks and marketing strategies. Now I feel so much more in flow instead of like I'm pushing a heavy rock uphill!" ~ Alyssa Saquilayan, BSN, RN, NC-BC

Our clients say...

"I highly recommend Sharon as a business guide, coach, and mentor. She has an incredible ability to ask probing questions in a noninvasive way, such that I can hear my own thoughts and develop my leadership skills authentically.” 

~ Kilty Inafuku, E-RYT500, YACEP, Executive Director of the Hawaii Yoga Institute

“I can’t thank you enough, Sharon! I now have a path to realize my dream of supporting nurses to achieve important professional goals to improve clinical care... I look forward to learning more from you.” 

~ Margo Halm, PhD, RN, NEA-BC, Associate Chief Nurse Executive, Nursing Research & Evidence-Based Practice, Magnet Program Director, VA Portland Health Care System

"Sharon is a wise and compassionate business advisor who has a wonderful business mind! She saw the potential in our course and helped us with our marketing approach. Now a hospital is paying us to offer our course to its staff.

We're extremely grateful for Sharon's help that made this possible!"

~ Lindsay Leimbach, Co-creator of the Stress Shifter Skills Course

"Sharon has been such an amazing coach, approachable leader, informed mentor, and most importantly, a calming presence through all my questions... and her knowledge of nonprofit organizations has helped me tremendously as a board member in a new executive leadership role." 

~ Elizabeth Berry, DNP, RN, Nurse Educator at Hawaii Pacific Health & President, Hawaii Yoga Institute

Our peers say...

"It is a JOY to work with Sharon! She is a thought leader who's contributing to the evolution that is taking place in healthcare.” 

~ Lyn McCright, MPH, APRN, GNP, CNS, AHN-BC, HWNC-BC, Director, Advancing Nurse Coaching

“Sharon is knowledgeable, caring, holistic-focused, and great to work with for any nursing business related need.” 

~ Margaret Erickson, PhD, RN, CNS, APHN-BC, CEO, American Holistic Nurses Credentialing Corporation (AHNCC)



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