Learn to Do Business as a NURSE
Turn Your Nursing Education & Experience into a Profitable Business with a Proven, Step-by-Step Roadmap
The Liberated Nurse Business Academy courses and coaching services provide professional business education that's designed for nurses by successful nurse entrepreneurs.
Our mission is to teach, coach, and support nurses to start and grow businesses that provide them with freedom, fulfillment, and financial security, and our courses are approved and endorsed by the American Holistic Nurses Association.

If You're Thinking about Starting a Business
- What if I have no prior business experience?
- What if my business can’t replace the income I currently get from my job?
- What if I make a terrible financial or legal mistake?
- What if nobody wants to buy my program or services?
- What if I try and fail?
The simple fact is, most nurses have no business education.
- Nursing schools typically don’t teach business skills, and
- Conventional business education is not designed with nurses’ knowledge, experience, ethics, and licenses in mind
The problem is a lack of personalized business education, guidance, and support from MORE EXPERIENCED NURSE ENTREPRENEURS whose values are like yours.
Without this, it's normal for us to feel overwhelmed about starting a business!
Check out our free and low-cost resources that support nurses who are thinking about starting a business.
QUIZ: Do You Have What It Takes to Be a Nurse Entreprneur?
- Take this short quiz to identify your entrepreneurial strengths across 4 key dimensions that are critical for business success. You'll receive a report with personalized tips and resources to help you unlock your potential.
Nurse Entrepreneur's Guide to Validating Your Business Idea
- This wise approach will set you apart as a nurse trailblazer and keep you safe as you begin your business adventure. (free guidebook)
Roadmap to Get Your First 10 Clients
- This 90-minute business webinar is designed to teach nurse entrepreneurs how to reach the people they want to serve and confidently enroll individuals, groups, and organizations into their services. (free recorded webinar)
Liberated Nurse Entrepreneur Starter Kit
- The Liberated Nurse Entrepreneur Starter Kit Course presents a structured, realistic path that gives nurses the tools they need to decide if starting a business is right for them. It’s divided into five modules. Each module provides facts and mindset support to help answer the questions, “Where do I start?” and "How do I protect myself and my business legally?" Approximate time to complete this valuable course: 5 hours.

If You're Ready to Start or Already Have a Business
The Liberated Nurse Business Incubator Is a comprehensive online business education, coaching, and support program that helps nurses design, test, and market their business ideas.
Participants learn how to launch their business, generate predictable income of at least $3000 per month net revenue, and have the foundation to grow their business well into stage 2.
The Incubator includes self-paced online courses, coaching, and a supportive community of peers that help you develop your business essentials: CONCEPT, AUDIENCE, OFFER, and MARKETING.
Each part of the Liberated Nurse Business Incubator is also sold separately, based on an application that tests your business knowlege and skills.
You can earn 50 CE contact hours by completing the Liberated Nurse Business Incubator program.
As a bonus, the Nurse Business Incubator also includes the
- The Liberated Nurse Entrepreneur Starter Kit
- Protect Your RN License When Doing Business
- Tame Your Inner Doubts and Saboteurs
- And all of the learning content for business development stage 0
The Liberated Nurse Business Incubator program has been peer-reviewed and endorsed by AHNA.
Our Students Say...

"“I went from feeling insecure and having no clue about business to attracting clients who are paying me. And I am no longer afraid of asking people for money because I know the value of my service.” ~ Maja Cæcilie Hansen Hofstetter, RN, Denmark

"Before working with Sharon, I felt super confused, anxious, and overwhelmed with all the different tasks and marketing strategies. Now I feel so much more in flow instead of like I'm pushing a heavy rock uphill!" ~ Alyssa Saquilayan, BSN, RN, NC-BC
My Path to Thriving with My Nurse-Owned Business
Hello. I'm Sharon Burch, MSN, APRN, PHCNS-BC, APHN-BC, HWNC-BC, the founder of New Directions for Nurses and LiberatedNurse.com.
Before I became a nurse entrepreneur, I was stressed out by my full-time nursing job and desperate to live a more holistically healthy lifestyle. A friend who was learning massage therapy gave me my first massage. I could feel the stress fall off my body like armor, and it woke me up to a new vision of what health could look and feel like.
Inspired by my friend, I got massage therapy training and started doing massage "on the side" of my full-time nursing job. That was in 1984. In 1989, I went into the massage therapy business full time, co-created a group practice in a medical center and reached my goal of having a balanced, healthy lifestyle. In 1993, I added health coaching to my massage practice.
My Goal Was Freedom

In 2001, I took my business 100% online and enjoyed the "laptop lifestyle."
Then in 2010, I sold my online CE business and took a couple of years off. During that time, I studied with some of the world’s top online business mentors and translated their business practices into holistic nursing business practices. During the next 10 years, I:
Founded and directed the nonprofit "HolisticNursingCE.com" (2012 - 2023)
Helped establish the nonprofit "Hawaii Yoga Institute" and served as President of the Board and then Executive Director (2015-2022)
With "HolisticNursingCE.com" mostly running itself, I served as the Holistic Nurse Practice Specialist position at the American Holistic Nurses Association (2016-2019)
I was a Health & Wellness Nurse Coach at the Atma Holistic Primary Care Clinic (2019-2021)
In 2022, the Liberated Nurse Business Incubator was born
Are You Holding Yourself Back?
There's never been a better time for nurses to learn how to start a business.
Don't wait and wonder what you could have done if you had tried.
Apply now to get started on your journey to a thriving business, with our guidance and support!
Enrollment is limited to 10 students per coaching group.
AHNA members receive a $150 discount on their Incubator tuition.
Still have questions?
Send them to: Support@LiberatedNurse.com